01Rule
Bid optimisation
Raise bids on converting keywords, trim them where ACOS runs hot.
IF ACOS > 40% for 7 days → bid −10%
Ads Manager · 01 — Chaos
Your ad data, finally thinking.
Ads Manager · 02 — Relationships
Every rupee, connected.
Ads Manager · 03 — Intelligence
The core weighs everything.
Ads Manager · 04 — Detection
One stream stands out.
Ads Manager · 05 — Decision
Rules, not magic.
Ads Manager · 06 — Automation
You stay in control.
Ads Manager · 07 — Improvement
Results flow back in.
Ads Manager · 08 — Rules
Rules you write. Decisions you trust.
Ads Manager · The system
This is how Ads Manager thinks.
Ads Manager · Sponsored ProductsCore liveSpend
₹48.2k
7 days
ACOS
22%
▼ 9 pts
ROAS
4.1×
▲ 0.9
Orders
1,284
▲ 18%
Your rules
- Spend > ₹1,000 & 0 orders → bid −15%Applied 12×
- Clicks ≥ 15 & 0 orders → negative exactApplied 31×
- Budget 80% used before 2 PM → +20%Recommend only
Recent actions
- Reduced bid 15%Wireless Earbuds — SP Exactjust now
- Added negative keyword“free earbuds”12 min ago
- Promoted to exact“tws earbuds bass”1 h ago
Spend, clicks, ACOS, search terms and ASINs pour in from every campaign — right now it's just noise.
14 signals · unconnected
The core links every search term to its keyword, campaign, click and order.
Search term → Keyword → Campaign → Order
Spend, orders, ACOS, conversion and 7-day performance — evaluated together, continuously.
Analysing 5 factors across every campaign
The core isolates the leak and quiets everything else — no alarm noise, just the signal.
₹2,840 spend → 0 orders
Your rules trigger every decision — never a black box, always a reason.
Rule matched → Reduce bid by 15%
Apply it, reject it, or put trusted rules on autopilot. Every change is logged.
Reduce bid by 15% → Applied ✓
Every change feeds the core, so each cycle is sharper than the last.
ACOS ↓ 22% · ROAS ↑ 4.1×
Plain IF / THEN rules you can read, edit, pause — or promote to autopilot.
3 rules active · 2 on autopilot
Chaos in, decisions out — every one of them in a single dashboard, waiting for your approval.
● The rules engine
Rules you write. Decisions you trust.
The core never guesses. Every recommendation comes from a rule you can read, edit and switch off — built on your own Amazon Ads data.
02Rule
Negative keyword harvesting
Search terms that spend without converting become negatives.
IF clicks ≥ 15 AND orders = 0 → add negative exact
03Rule
Search term promotion
Winning search terms graduate into exact-match campaigns.
IF orders ≥ 3 AND ACOS < 25% → promote to exact
04Rule
Budget pacing
Keep top campaigns live all day instead of running dry by noon.
IF budget used > 80% before 2 PM → budget +20%
05Rule
Dayparting
Spend more when your shoppers buy, less when they sleep.
IF hour between 01:00–06:00 → bid −30%
06Rule
ACOS guardrails
Hard limits that stop runaway spend before it hurts.
IF spend > ₹1,000 AND orders = 0 → bid −15%
New to ACoS and break-even maths? Our guide shows how to cut wasted Amazon Ads spend, with the rules behind each recommendation.
● Seller in control
Recommend. Approve. Automate.
1
Recommend
Every match arrives as a clear suggestion with the numbers behind it.
2
Approve
Apply or reject in one click — nothing changes without your say.
3
Automate
Promote trusted rules to autopilot and review the change log anytime.
✓Ecommango · We are partners with Amazon Ads
● Good questions
Frequently asked questions
It works with Amazon Ads. It reads your spend, clicks, orders and the words shoppers search for.
It looks at each search word your ads appear for. Words that cost money but bring no orders are shown to you.
Simple if-then rules for bids, budgets and keywords. Example: if an ad costs too much for 7 days, lower its bid 10%.
Yes. Pause or edit any rule and see every change it made.
Yes. It learns from your results and gives better advice each time.